Job Description

Ignite the Clean Energy Movement: Join The London Group as a Solar Lead Generation Specialist and help drive solar awareness across Tampa & Clearwater!

The London Group is redefining grassroots energy outreach as a trailblazer in direct marketing for sustainable solar solutions. From Tampa to Clearwater, we’re connecting homeowners to cleaner power through bold, community-focused engagement. We need a goal-oriented Solar Lead Generation Specialist ready to take charge at the front lines, sparking conversations, identifying new prospects, and driving our mission to reimagine the local energy future.

As a Solar Lead Generation Specialist, you will immerse yourself in comprehensive training, mastering effective outreach strategies and the fundamentals of solar energy. This role is your opportunity to connect directly with residents, ignite their interest in renewable power, and cultivate a robust pipeline of qualified leads for our sales teams.

Essential Functions of the Solar Lead Generation Specialist Role

• Identify and engage residential/commercial customers via direct outreach.
• Initiate compelling conversations to understand current energy consumption habits and introduce the compelling benefits of transitioning to solar power.
• Educate prospects on the high-level advantages of solar energy, including significant cost savings, environmental impact, and achieving energy independence.
• Conduct initial qualification interviews to assess customer interest, property suitability, and basic financial viability for solar solutions.
• Systematically gather and accurately record comprehensive contact information and relevant details from all qualified leads.
• Schedule and confirm appointments for in-depth, personalized consultations with our expert Solar Sales or Solutions Representatives.
• Maintain meticulous and up-to-date records of all lead generation activities, prospect interactions, and pipeline progress within our CRM system.
• Collaborate seamlessly with the sales team, ensuring a smooth and efficient hand-off of qualified leads for conversion.
• Provide valuable feedback on lead quality, common customer objections, and emerging market trends to continuously refine and optimize outreach strategies.
• Consistently meet and exceed daily, weekly, and monthly targets for qualified leads generated and appointments successfully set.
• Remain informed about the latest solar industry trends, available incentives, and competitive offerings within the Tampa & Clearwater market.

Education & Experience Needed for the Solar Lead Generation Specialist Role

• High school diploma or GED required; some college coursework or a degree in Business, Marketing, or Communications is a plus.
• 0–2 years of experience in lead generation, direct sales, promotions, telemarketing, or customer service, with a proven ability to engage prospects.
• Strong verbal communication and active listening skills, capable of persuasive and clear articulation.
• High degree of self-motivation, resilience, and persistence in achieving daily and weekly targets.
• Excellent organizational skills and attention to detail for managing lead information and scheduling.
• Basic computer proficiency, including comfort with CRM software for data entry and tracking.
• Ability to build rapport quickly and establish trust with diverse individuals.
• Adaptability to various outreach scenarios and changing market dynamics.
• Must be 18 years of age or older and legally authorized to work in the U.S.

Preferred Skills for the Solar Lead Generation Specialist Role

• You build rapport quickly through confident, meaningful conversations. 
• You spot genuine interest and align it with solar solutions.
• You turn curiosity into qualified appointments with ease.
• You stay driven, turning setbacks into motivation.
• You keep organized and focused on consistently hitting lead targets.

Ready to generate a brighter future? Take the lead in reshaping local energy with The London Group as a Solar Lead Generation Specialist. Apply now on JazzHR!

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