Job Description
Amherst, NY
Starting at $70,000 based on experience.
We are seeking a creative and strategic Social Media Marketing professional to join our North America marketing team and help shape how we engage with dental professionals across platforms.
Position Purpose :
The Social Media Manager is responsible for developing, executing, and optimizing Ivoclar’s social media strategy to strengthen brand presence, engage target audiences, and drive business growth across North America. This role will manage day-to-day content creation, community engagement, paid campaigns, analytics, and brand storytelling across multiple social platforms—aligning all activity with Ivoclar’s global brand standards and marketing objectives.
Key Responsibilities: - Develop and execute a comprehensive social media strategy aligned with marketing goals and brand identity.
- Plan, manage, and maintain a content calendar for Facebook, Instagram, LinkedIn, YouTube, and other emerging platforms.
- Collaborate with product managers, creative teams, and sales to ensure consistent messaging and timely promotion of key initiatives.
- Produce high-quality, engaging content including photos, videos, graphics, stories, and reels.
- Write compelling copy tailored to each platform’s tone, audience, and SEO best practices.
- Adapt global campaigns for the North American market while ensuring cultural and linguistic relevance.
- Monitor all social channels for comments, messages, and mentions, responding promptly in a brand-consistent manner.
- Build and maintain relationships with key opinion leaders (KOLs), influencers, and industry partners.
- Foster an engaged community of dental professionals, patients, and brand advocates.
- Plan, launch, and optimize paid social media campaigns to support product launches, events, lead generation, and brand awareness.
- Manage budgets, track performance, and adjust campaigns for maximum ROI.
- Monitor KPIs and performance metrics including engagement, reach, follower growth, and conversions.
- Create monthly performance reports with insights, trends, and recommendations.
- Use analytics to continuously refine content strategy and audience engagement efforts.
Your Qualifications: - Bachelor’s Degree in Marketing preferred with four years related experience required
- In-depth knowledge of the various digital paid advertising channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook)
- Fluency in Adobe Creative Suite and the Microsoft Office required
- Must possess conceptual graphic design skills and production ability
- Strong analytical skills and some experience with report and data analysis
- Ability to manage multiple projects at the same time in a fast-paced environment
- Technically capable, excellent communicator, and a desire to improve
- Strong understanding of social media platforms, trends, and algorithm updates.
- Proficiency in content creation tools (Adobe Creative Suite, Canva, video editing software).
- Experience with social media management tools (Sprout Social, Hootsuite, or similar).
Let's achieve our goal together. If you are looking for a job where you can contribute actively, develop personally and professionally and make a lasting difference then this is the right place for you. As an international family business with a long-term perspective, we know that it is our 3500 employees that are the key to our success. Let's achieve our goal together: Making people smile.
Ivoclar is committed to Equal Employment Opportunity and Affirmative Action and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic. Ivoclar will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. We will also make reasonable
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