Senior Digital Marketing Specialist Job at CentralSquare Technologies, Atlanta, GA

NTJFWlBEUVZXdkdTNG95WHhncE9RNWpza1E9PQ==
  • CentralSquare Technologies
  • Atlanta, GA

Job Description

Job Summary

Digital Marketing Manager 

The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.  

Responsibilities:  

  • Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals 

  • Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities 

  • Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns  

  • Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence 

  • Manage and update website content with relevant and consistent messaging 

  • Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities  

  • Work with web developers to enhance user experience and implement website enhancements 

  • Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness 

Job Tags

Similar Jobs

Carle Health

Wound Care - Nurse Practitioner Job at Carle Health

Overview: Carle Health is seeking a Wound Clinic NP to join our Wound Clinic Center at...  ...Serve as an educational resource for nursing and administrative staff Education...  ..., the nations highest honor for nursing care. The system includes Methodist College and... 

Raya Workforce

Telecommunications Designer/RCDD Job at Raya Workforce

 ...-time Qualifications Must have 5+ years' experience estimating large low-voltage systems including structured cabling, fiber optics, access control, and video surveillance. Must have RCDD or equivalent accreditation or experience. Solid knowledge... 

Peraton

Senior Security Architect for FAA BNATCS Job at Peraton

 ...is looking for a Security Architecture & Engineering SME to serve as the principal technical authority for cybersecurity within the FAAs BNATCS modernization effort. Candidates should have over 12 years of experience in cybersecurity engineering and knowledge of FAA policies... 

Bardi Heating, Cooling and Plumbing

HVAC Service Technician Job at Bardi Heating, Cooling and Plumbing

 ...Bardi is THE place to work. We are a full-service residential HVAC, plumbing and electrical company. We are BBB accredited with an...  ...Insurance benefits start after only 60 days. The Opportunity: HVAC Technician Bardi Heating, Cooling and Plumbing is seeking experienced... 

Remodel Health

Financial Analyst Manager Job at Remodel Health

Financial Analyst Manager Location Indianapolis, IN : We are Remodel Health, the health benefits platform that revolutionizes health benefits to resource organizations with missions that matter. Our platform shifts organizations from traditional, one-size-fits-all health...