Job Description

Milkweed Editions, an independent publisher of transformative literature, seeks a Digital Marketing Manager

Responsibilities for the position include:

• Developing and implementing comprehensive cross-channel digital marketing campaigns for frontlist and backlist titles
• Leading and managing the creation and scheduling of website content, metadata, campaigns, and features to increase engagement, enhance brand presence, and drive sales and donor contributions
• Developing and implementing social media strategies, content, and campaigns for frontlist and backlist titles, fundraising appeals, and membership acquisition campaigns
• Developing digital marketing content for retail, consumer, donor, member, and academic newsletters, e-blasts, giveaways, events, and promotional advertising
• Directing digital marketing and e-commerce promotions through online retailers, book clubs, NetGalley, GoodReads, online advertising, social media influencers, and trade and consumer-facing websites and newsletters
• Overseeing all title and brand content and metadata on B2B and B2C digital platforms
• Providing communications strategy and support for fundraising initiatives, including content creation, design, and copywriting for digital and print collateral
• Monitoring, assessing, and reporting on website and social media analytics 
• Advising authors on online presence and engagement strategy, including websites, social media, newsletters, etc.

Qualifications:

• Minimum 4 years related experience in book publishing, with experience directing and executing strategic digital marketing campaigns, preferably with a non-profit organization
• Exceptional writing, communication, and organizational skills
• Skilled knowledge of WordPress, Google Workspace/G Suite, e-newsletter platforms, Salesforce, Canva, and database management
• Proficiency in website optimization and utilizing web analytics. 
• Knowledge of SEO, SEM, social media marketing, email marketing, and content management systems
• Passion for the mission of Milkweed Editions
• Ability to prioritize and juggle tasks from multiple points of contact
• Demonstrated ability to work well on a team, while also being self-directed and quick to take initiative
• Commitment to diversity, equity, and inclusion

Strong preference will be given to candidates in or willing to relocate to Minneapolis. This is a full-time, exempt position with benefits. Compensation will be determined based on experience, within a range of $60,000–$70,000 per year.

Please submit a résumé, three references, and a cover letter addressed to Hiring Manager in one combined PDF via Submittable by August 29, 2025. Your cover letter should express your interest in this position and articulate how it aligns with your professional and personal goals. Please keep your letter to one page.

It is the policy of Milkweed Editions to afford equal employment opportunity to all individuals without regard to race, color, creed, religion, sex, national origin, age, handicap, disability, marital status, sexual orientation, status as a disabled veteran, status with regard to public assistance, or any other protected class recognized by applicable laws.

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